EPISODE #40 - EMAIL MARKETING 101 FOR SMALL BUSINESS, FEATURING YAEL KEON
In this week's podcast episode we with talk with Yael Keon, the creator of The Email Experience and an email marketing consultant with over 15 years experience working in multi-national corporations from high level strategy right down to day to day marketing administration.
During the podcast episode we talked through the main questions that those new to email marketing ask, being:
- Why do I need email marketing?
- How do I grow my email list?
- Isn't my social media content enough?
- What content do I send out that won't sound salesy?
A little bit about our podcast guest, Yael:
Yael Keon is the creator of The Email Experience and an email marketing consultant with over 15 years experience working in multi-national corporations from high level strategy right down to day to day marketing administration.
With a unique ability to see the big picture and map out practical steps to achieve results, Yael now helps small business owners to navigate their way through the world of email marketing, helping them find the right strategies and methods for their unique business.
This is done through her blog, membership and one on one consulting projects. With a strong educational background including a Bachelors of Commerce, a MBA and a lot of self study, Yael believes that by being taught the right principles and given the right tools, you can run a business that supports your lifestyle of choice.
Insta & Facebook are both @yaelkeon
For the Email Marketing Bootcamp head to: www.yaelkeon.com/bootcamp
Find out a little bit more about your podcast host Nikola:
Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.
And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.
My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?
well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)
Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.
Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm