EPISODE #38 - WRITING FOR YOUR SMALL BUSINESS - YOU CAN DO IT, FEATURING JEN MCGINLAY
In this week's podcast episode we with talk with Jen McGinlay, Copywriter and Brand Builder, about the key ways small business owners can gain confidence when it comes to writing copy for their own website, social media, sales pages etc.
The secret all comes down to nailing your brand voice and being consistent.
During the podcast we talked about the following topics:
➡️ Can anyone write for their business? Surely not everyone can write?
➡️ How business owners should approach writing for their business;
➡️ What is a Brand Voice?
This podcast episode is perfect for those small business owners who have dabbled in copywriting, but are too scared to go all in. After listening you will be armed with the knowledge and tools to create scroll stopping content that will convert!
If you want to know more about the services offered by Jen, just head to http://jenmcginlaywriter.com/
A little bit more about our guest Jen (in her own words):
I’m a Brand Builder and Copywriter based in Perth, WA. Originally from bonnie Scotland I made the move to the land down under in 2014. From accounting to nail technician to broadcasting and writing - you could say I've been on a journey.
My mission is to help female solopreneurs/small business owners create a strong brand so that they can show up confidently online to amplify their business and make it rain ideal clients. I do this through brand voice sessions, writing workshops and downloadable tools/templates. Whether it be my Workshops , copy review or even my done for you packages, this mission doesn’t change.
Find out a little bit more about your podcast host Nikola:
Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.
And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.
My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?
well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)
Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.
Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm