EPISODE #36 - THE POWER OF PODCASTS, FEATURING DEMELZA LEONARD

Season #2

In this week's podcast episode with talk with Demelza Leonard, Marketing & Music Diva and owner of DL Social. We chatted about all things podcasts and how this ever growing medium is well worth exploring for your small business!

During the podcast we talked about the following topics:

➡️ The benefits of having a podcast - is it for you?

➡️ The tools you'll need to start a podcast

➡️ How to grow your podcast and get it seen by your ideal client

This is the ultimate podcast episode for those who might be on the fence about the idea of starting their own podcast!

If you want to know more about the services offered by Demelza, just head to:

https://www.demelzaleonard.com/

https://www.dlsocial.com.au/

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A little bit more about our guest Demelza, in her own words:

Hi, I'm Demelza! I am the director of DL Social, a Perth-based marketing & social media consultancy established in 2015, that works with small to large businesses and organisations across the country. However, that's not all I do.

I love all things music & pop culture (I'm banned from any pop quiz by my family) and this passion has given me a wealth of experience from being the Dance Music Editor of a well known Perth street-press X-Press Magazine, to interviewing internationally renowned music acts, working backstage at some of the biggest music festivals and even hosting a few radio shows in between. Currently, you can find me as the Music Presenter on The Couch TV show, which airs weekly on Foxtel.

I love to help business owners understand how to market their business and use the ever-changing digital world to their advantage. Using my knowledge and skills in both marketing and pop culture together has allowed me to teach clients with easy to relate lessons and presentations.

And I'd love to help you next.

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm