EPISODE #34 - IT PAYS TO START WITH A MARKETING STRATEGY, FEATURING VANESSA GERAGHTY

Season #2

In this week's podcast episode with talk with Vanessa Geraghty, Founder & CEO of Vivacity Marketing, about the important of having a solid marketing strategy for your small business.

During the podcast we talked about the following topics:

➡️ The difference between marketing strategies & tactics;

➡️ It's all about consistency and playing the 'long game';

➡️ How to be at the right place at the right time to attract your ideal client

To find out more about the services offered by Vivacity Marketing, just head to: https://www.vivacitymarketing.com.au/

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A little bit more about our guest, Vanessa Geraghty:

Vanessa Geraghty is a Digital Marketing Strategist and Marketing Consultant and is originally from Dublin, in Ireland. She moved to Perth in 2009, and She launched Vivacity Marketing in July 2017 in Perth, after being made redundant from her corporate marketing job.

Vivacity Marketing is a boutique digital marketing agency and consultancy, which specialises in helping small businesses master their marketing, no matter where they are in their business journey. Vanessa’s agency helps clients with: - marketing strategy and planning - web design + copy - digital marketing: SEO, Google Ads and Facebook Ads. Vanessa also works with start up small businesses with her 8-week online course Marketing School.

She’s passionate about giving back in business and supports the Underground Collaborative and donates a percentage of her profits every single month to this social enterprise, to help the homeless get off the streets and into work and permanent accommodation.

She draws on more than 20+ years marketing experience working for global brands such as Coca-Cola, Nestle, Cadbury and BP, and she also has sales experience at GE Finance, Independent Distillers, and the Western Force. She has worked for local Australian brands Mortgage Choice, and the Australian Institute of Fitness. And through her business she has worked with nearly 200 small businesses to date.

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm