Season #2

In this week's podcast episode with talk with Tracy Fryer, Founder & CEO of Design Studio Perth, about all things branding strategies for your small business.

During the podcast we talked about the following topics:

➡️ Where to start when creating a brand?

➡️ What are brand guidelines and how should we use them?

➡️ How does branding help you make money?

To find out more about the services offered by Design Studio Perth, just head to:



A little bit more about our guest, Tracy Fryer:

Brand builder, one of kind sketch designer - unique designs & rebranding Specialist.   Did I mention jewellery designer, #worldtraveller and proud Chihuahua Mama?

I’m Tracy, the founder of Design Studio Perth. A seasoned professional (let’s not give away my age here!) of working in creative industries, helping time poor and overwhelmed business owners who have no idea where to start, create an impactful and unforgettable brand (and get their time back to do more of the things they love) is what I do best.


Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm