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You hear nearly every second day some person in your circle of friends/colleagues tell you 'anybody can do marketing, it's easy'.
This is usually someone who has never done it and probably has never even owned a small business before!
From the outside it DOES look easy. You pop a few Instagram...
Find yourself a tribe that actually 'gets' you and the journey you are on and takes the time to cheer you on in the good times and support you through the challenging ones
Having been in business for the past 14 years I have felt the ups and downs that enevitably come with trying to grow and...
When people see the words email marketing, it can sometimes be a bit scary and nerve-racking as it can be a complicated process, but it doesn’t have to be! Email marketing can be used in a positive and effective way for your company or brand and doesn’t have to be seen as useless,...
When looking to establish growth in your business, you must first look to find your 'Sweet Spot', being where you sit in the market.
As part of this process, you will need to address the following areas:
Unique Offering - What is your distinct value and what makes it stand out amongst your...
Once we have taken the time to put together our customer avatar, and we know what solution our product or services provides to our customer's pain points, how do we let them know about it?
How are they getting their information?
In this day and age we can assume the majority of it is online...
Just over 18 months ago ago I thought I was crushing it in business. I had my own marketing agency, a team of five, high six figure revenue and a bunch of clients.
Great you say - stop bragging about it!
Yes, but I want you to understand it was ALL bullsh**t. In truth, my clients were too...
They are more than just words on paper!
When I talk about core values in your small business I am not referring to the vanilla words like 'integrity', 'family', and 'customer first'. These are wonderful starting points, but are not enough these days to really dive deep into what your business...
When you are wanting to identify a kick-ass business offering, you need to identify the benefits of said offering and the type of people who would need it.
Next is to look at who else is out in your market offering similar products/services and identifying where you sit amongst them.
As part of...
Let's get busy identifying what it is you do and exactly who it is that needs it.
Most people think this is the easy part, as they assume there is always someone who wants what you create.
Which may be the case, but the best way to grow your business and scale is to identify WHICH of the offers...
It is easy to just brush over your Vision when you are starting up a new small business, with your focus more on getting yourself set up online and trying to generate leads. But ultimately this should be one of the first things you do, as the Visionary for your business.
Setting up this solid...
WHAT IS YOUR PURPOSE?
Nothing like a deep dive question to keep you on your toes!
Now, don't give me the whole 'to solve world hunger' cookie cutter answer, however nice that does sound I'm talking about what drives you each day and gets you out of bed in the morning?
This is the backbone of...
I see you sitting there scrolling through your social media, overwhelmed with how you can stand out amongst what seems like a million other businesses doing JUST what you do.
I’ve been there and I get it!
Back in 2019 I was smug that I had it all sorted out in my business. I had a team...
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