Latest on the Blog

It's All About the Energy! businesscoaching businessmarketing overwhelm smallbusiness Jun 17, 2022

Find yourself a tribe that actually 'gets' you and the journey you are on and takes the time to cheer you on in the good times and support you through the challenging ones

Having been in business for the past 14 years I have felt the ups and downs that enevitably come with trying to grow and...

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Creating a Customer Avatar businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

Hands up if you’ve ever tried marketing your product or service to everyone? Did it work for you? Chances are the answer is no. It likely resulted in hundreds, if not thousands of dollars in marketing spend with no leads or new customers to show for it. This is because when you appeal to...

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Email Marketing & How To Do It! businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness Apr 11, 2022

When people see the words email marketing, it can sometimes be a bit scary and nerve-racking as it can be a complicated process, but it doesn’t have to be! Email marketing can be used in a positive and effective way for your company or brand and doesn’t have to be seen as useless,...

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Find Your Business 'Sweet Spot' businesscoaching businessmarketing clarity corevalues overwhelm smallbusiness Apr 11, 2022

When looking to establish growth in your business, you must first look to find your 'Sweet Spot', being where you sit in the market.

As part of this process, you will need to address the following areas:

Unique Offering - What is your distinct value and what makes it stand out amongst your...

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Information Overload! businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

Once we have taken the time to put together our customer avatar, and we know what solution our product or services provides to our customer's pain points, how do we let them know about it?

How are they getting their information? 

In this day and age we can assume the majority of it is online...

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What is Your USP? businesscoaching businessmarketing clarity corevalues jobautomation marketing overwhelm Apr 11, 2022

We are talking your 'Unique Selling Point', or that one thing that makes your business better than the competition.

Your USP is why you're in business and what makes you different.

There are 2 questions you need to ask yourself:

Why should they buy?

Why should they buy from me?

Remember that...

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Demographics Are More Than Just Stats businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

When it comes to putting together an overview of just WHO it is that purchases your product/service we need to dive deep and create a REAL person in our minds, as this is exactly who your marketing message will be talking to.


Each marketing message we put out for a particular business offering...

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Customer Pain Points & Challenges businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

When it comes to marketing your business it's not always about YOUR pain points and challenges. We have to also look deeper into what our CUSTOMERS are finding challenging and where their pain points are.


This will allow you to tailor your marketing message to talk directly to this pain point,...

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Let's Talk Core Values in Business businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

They are more than just words on paper!

When I talk about core values in your small business I am not referring to the vanilla words like 'integrity', 'family', and 'customer first'. These are wonderful starting points, but are not enough these days to really dive deep into what your business...

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Look For The Gaps businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

When you are wanting to identify a kick-ass business offering, you need to identify the benefits of said offering and the type of people who would need it.

Next is to look at who else is out in your market offering similar products/services and identifying where you sit amongst them.

As part of...

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What is Your Business Offering & Who Needs It? businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

Let's get busy identifying what it is you do and exactly who it is that needs it.

Most people think this is the easy part, as they assume there is always someone who wants what you create.

Which may be the case, but the best way to grow your business and scale is to identify WHICH of the offers...

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Job Hire Automation businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

When it comes to find new team members to join your business it’s all about making sure you are being really clear in your message as to what it is you are chasing, and also, just what your business is about.

The more clear this is, the easier it will be to find applicants that are...

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