Latest on the Blog

Creating a Customer Avatar businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

Hands up if you’ve ever tried marketing your product or service to everyone? Did it work for you? Chances are the answer is no. It likely resulted in hundreds, if not thousands of dollars in marketing spend with no leads or new customers to show for it. This is because when you appeal to...

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Marketing Funnels: What They Are And How To Use Them businesscoaching businessmarketing clarity corevalues jobautomation marketing mission Apr 11, 2022

If you’ve ever heard of a marketing funnel before, you’ve probably heard of the sales funnel. This relates to how to attract and convert customers into loyal users of your business. The marketing funnels that we are speaking of here focus on the funnels used for attracting customers...

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Email Marketing & How To Do It! businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness Apr 11, 2022

When people see the words email marketing, it can sometimes be a bit scary and nerve-racking as it can be a complicated process, but it doesn’t have to be! Email marketing can be used in a positive and effective way for your company or brand and doesn’t have to be seen as useless,...

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Information Overload! businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

Once we have taken the time to put together our customer avatar, and we know what solution our product or services provides to our customer's pain points, how do we let them know about it?

How are they getting their information? 

In this day and age we can assume the majority of it is online...

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Demographics Are More Than Just Stats businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

When it comes to putting together an overview of just WHO it is that purchases your product/service we need to dive deep and create a REAL person in our minds, as this is exactly who your marketing message will be talking to.


Each marketing message we put out for a particular business offering...

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Customer Pain Points & Challenges businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

When it comes to marketing your business it's not always about YOUR pain points and challenges. We have to also look deeper into what our CUSTOMERS are finding challenging and where their pain points are.


This will allow you to tailor your marketing message to talk directly to this pain point,...

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Let's Talk Core Values in Business businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

They are more than just words on paper!

When I talk about core values in your small business I am not referring to the vanilla words like 'integrity', 'family', and 'customer first'. These are wonderful starting points, but are not enough these days to really dive deep into what your business...

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We All Need a Good 'Ol Brain Dump! businesscoaching businessmarketing clarity corevalues marketing mission Apr 11, 2022

When it comes to our business, we never seem to have enough time to get to grips with exactly WHAT it is we actually do. We just keep creating a heap of products/services and try to put them out into the world, hoping that people will buy them.

Then we get upset when nobody does!

But is our offer...

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Look For The Gaps businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

When you are wanting to identify a kick-ass business offering, you need to identify the benefits of said offering and the type of people who would need it.

Next is to look at who else is out in your market offering similar products/services and identifying where you sit amongst them.

As part of...

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What is Your Business Offering & Who Needs It? businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

Let's get busy identifying what it is you do and exactly who it is that needs it.

Most people think this is the easy part, as they assume there is always someone who wants what you create.

Which may be the case, but the best way to grow your business and scale is to identify WHICH of the offers...

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You Are Not Alone! businesscoaching businessmarketing clarity corevalues jobautomation marketing mission Apr 11, 2022

I see you working until stupid o'clock trying to get your head around all things lead generation for your small business. You know what I'm talking about, asking yourself questions like:

Do I use Facebook Ad or Google Ads (or both....)?
What the hell is a bloody Pixel and where do I stick it? (I...

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Job Hire Automation businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

When it comes to find new team members to join your business it’s all about making sure you are being really clear in your message as to what it is you are chasing, and also, just what your business is about.

The more clear this is, the easier it will be to find applicants that are...

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