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You hear nearly every second day some person in your circle of friends/colleagues tell you 'anybody can do marketing, it's easy'.
This is usually someone who has never done it and probably has never even owned a small business before!
From the outside it DOES look easy. You pop a few Instagram...
Hands up if you’ve ever tried marketing your product or service to everyone? Did it work for you? Chances are the answer is no. It likely resulted in hundreds, if not thousands of dollars in marketing spend with no leads or new customers to show for it. This is because when you appeal to...
If you’ve ever heard of a marketing funnel before, you’ve probably heard of the sales funnel. This relates to how to attract and convert customers into loyal users of your business. The marketing funnels that we are speaking of here focus on the funnels used for attracting customers...
When people see the words email marketing, it can sometimes be a bit scary and nerve-racking as it can be a complicated process, but it doesn’t have to be! Email marketing can be used in a positive and effective way for your company or brand and doesn’t have to be seen as useless,...
Once we have taken the time to put together our customer avatar, and we know what solution our product or services provides to our customer's pain points, how do we let them know about it?
How are they getting their information?
In this day and age we can assume the majority of it is online...
We are talking your 'Unique Selling Point', or that one thing that makes your business better than the competition.
Your USP is why you're in business and what makes you different.
There are 2 questions you need to ask yourself:
Why should they buy?
Why should they buy from me?
Remember that...
When it comes to putting together an overview of just WHO it is that purchases your product/service we need to dive deep and create a REAL person in our minds, as this is exactly who your marketing message will be talking to.
Each marketing message we put out for a particular business offering...
Once you have done your work in putting together a clear customer avatar for your 'ideal client', you can continue to build upon this by looking at the inner thoughts and feelings of this person.
Remember, people buy on emotion and back it up with logic later, so you will be talking directly to...
When it comes to marketing your business it's not always about YOUR pain points and challenges. We have to also look deeper into what our CUSTOMERS are finding challenging and where their pain points are.
This will allow you to tailor your marketing message to talk directly to this pain point,...
They are more than just words on paper!
When I talk about core values in your small business I am not referring to the vanilla words like 'integrity', 'family', and 'customer first'. These are wonderful starting points, but are not enough these days to really dive deep into what your business...
When it comes to our business, we never seem to have enough time to get to grips with exactly WHAT it is we actually do. We just keep creating a heap of products/services and try to put them out into the world, hoping that people will buy them.
Then we get upset when nobody does!
But is our offer...
When you are wanting to identify a kick-ass business offering, you need to identify the benefits of said offering and the type of people who would need it.
Next is to look at who else is out in your market offering similar products/services and identifying where you sit amongst them.
As part of...
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