Latest on the Blog

Creating a Customer Avatar businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

Hands up if you’ve ever tried marketing your product or service to everyone? Did it work for you? Chances are the answer is no. It likely resulted in hundreds, if not thousands of dollars in marketing spend with no leads or new customers to show for it. This is because when you appeal to...

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Your Vision Story businesscoaching businessmarketing clarity Apr 11, 2022

Your 'Vision Story' provides you and everyone who works with your business both direction aand inspiration.  Your vision should encompass the Why, What and How of your business.  If your vision story does not inspire you to keep going when the going gets tough, and...

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Marketing Funnels: What They Are And How To Use Them businesscoaching businessmarketing clarity corevalues jobautomation marketing mission Apr 11, 2022

If you’ve ever heard of a marketing funnel before, you’ve probably heard of the sales funnel. This relates to how to attract and convert customers into loyal users of your business. The marketing funnels that we are speaking of here focus on the funnels used for attracting customers...

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Email Marketing & How To Do It! businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness Apr 11, 2022

When people see the words email marketing, it can sometimes be a bit scary and nerve-racking as it can be a complicated process, but it doesn’t have to be! Email marketing can be used in a positive and effective way for your company or brand and doesn’t have to be seen as useless,...

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Find Your Business 'Sweet Spot' businesscoaching businessmarketing clarity corevalues overwhelm smallbusiness Apr 11, 2022

When looking to establish growth in your business, you must first look to find your 'Sweet Spot', being where you sit in the market.

As part of this process, you will need to address the following areas:

Unique Offering - What is your distinct value and what makes it stand out amongst your...

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How to Stick to Your Goals businesscoaching businessmarketing clarity corevalues Apr 11, 2022

It’s crazy to think we nearly at the end of the FY22 financial year! Where has the time gone? And we can admit around this time it is sometimes easy to get into a slump and forget about all those goals we set for ourselves way back at the beginning of this financial year. Sticking to...

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Information Overload! businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

Once we have taken the time to put together our customer avatar, and we know what solution our product or services provides to our customer's pain points, how do we let them know about it?

How are they getting their information? 

In this day and age we can assume the majority of it is online...

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You Have to Put the Work In! businesscoaching businessmarketing clarity corevalues Apr 11, 2022

This whole small business thing is hard. I get you! I’m living it with you.

But it doesn’t have to be lonely and it doesn’t have to be filled with constant overwhelm.

Have someone in your corner who gets what you are going through and can help you plan a way forward is the way...

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Don’t Panic. It’s not only you feeling this way! businesscoaching businessmarketing clarity corevalues Apr 11, 2022

Some of my coaching clients this week have said to me during our 1:1 sessions:

“Why don’t I know how to do all this, everyone else seems to have it under control”

I’ll let you in on a little secret…...nobody has it ALL under control!

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There may be...

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Are You Doing Business Your Way? businesscoaching businessmarketing clarity corevalues Apr 11, 2022

This whole small business thing is hard. I get you! I’m living it with you.

We tend to feel there is a certain ‘way’ that we should be running our business, backed off the success you have seen someone else have. Surely what they are doing will work for me too.

The short...

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5 Key Steps to Reduce Marketing Overwhelm businesscoaching businessmarketing clarity corevalues smallbusiness values vision Apr 11, 2022

Just over 18 months ago ago I thought I was crushing it in business. I had my own marketing agency, a team of five, high six figure revenue and a bunch of clients.

Great you say - stop bragging about it!

Yes, but I want you to understand it was ALL bullsh**t. In truth, my clients were too...

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What is Your USP? businesscoaching businessmarketing clarity corevalues jobautomation marketing overwhelm Apr 11, 2022

We are talking your 'Unique Selling Point', or that one thing that makes your business better than the competition.

Your USP is why you're in business and what makes you different.

There are 2 questions you need to ask yourself:

Why should they buy?

Why should they buy from me?

Remember that...

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