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I see you working until stupid o'clock trying to get your head around all things lead generation for your small business. You know what I'm talking about, asking yourself questions like:
Do I use Facebook Ad or Google Ads (or both....)?
What the hell is a bloody Pixel and where do I stick it? (I...
When it comes to find new team members to join your business it’s all about making sure you are being really clear in your message as to what it is you are chasing, and also, just what your business is about.
The more clear this is, the easier it will be to find applicants that are...
It is easy to just brush over your Vision when you are starting up a new small business, with your focus more on getting yourself set up online and trying to generate leads. But ultimately this should be one of the first things you do, as the Visionary for your business.
Setting up this solid...
WHAT IS YOUR PURPOSE?
Nothing like a deep dive question to keep you on your toes!
Now, don't give me the whole 'to solve world hunger' cookie cutter answer, however nice that does sound I'm talking about what drives you each day and gets you out of bed in the morning?
This is the backbone of...
I see you sitting there scrolling through your social media, overwhelmed with how you can stand out amongst what seems like a million other businesses doing JUST what you do.
I’ve been there and I get it!
Back in 2019 I was smug that I had it all sorted out in my business. I had a team...
When it comes to talking to, and attracting, your ideal client it pays to spend some time trying to understand the various stages that they go through on the awareness scale when it comes to making a purchase. More importantly, where your business sits on this scale.
This is important as it...
You need to say that with an American accent, as they say 'NITCH-ES'. God, I make myself laugh sometimes
But never a truer sentence has been said when it comes to success in small business.
I have many coaching clients who start work with me who are so scared of exploring a niche and...
When it comes to our business, we never have enough time to get to grips with exactly WHAT it is we actually do. We create a heap of products/services and try to put them out into the world, hoping that people will buy them.
Then we get upset when nobody does!
But is our offer what is...
Should I do Facebook Ads or Google Ads?
The answer is short and sweet - it's not that simple!
Both have a time and place in helping to boost awareness of your business online and at various times it pays to use both at the same time.
Here's a quick overview:
The best way to look at it comes down to...
The other day one of my 1:1 coaching clients came to our meeting with a journal full of notes from a free email marketing webinar she had watched the day before.
She was excited and inspired, which was awesome to see When we looked through the journal further I could see notes from maybe another...
When it comes to running a small business, doing what it is you DO (what lights you up) should always be your main focus.
However, as we know, to grow and scale you need to attract new leads regularly. How do you do this if marketing is just not your zone of genius?
Outsourcing is an option of...
When looking to create content that lasts, there is nothing quite as good as a podcast!
I have quite a few DM’s each day from people either wanting to be on my @thesmallbusinesscheerleader podcast or want info on how to start their own podcast.
So today, I went live on Instagram (watch the ...
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