Latest on the Blog

Don’t Panic. It’s not only you feeling this way! businesscoaching businessmarketing clarity corevalues Apr 11, 2022

Some of my coaching clients this week have said to me during our 1:1 sessions:

“Why don’t I know how to do all this, everyone else seems to have it under control”

I’ll let you in on a little secret…...nobody has it ALL under control!

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There may be...

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Are You Doing Business Your Way? businesscoaching businessmarketing clarity corevalues Apr 11, 2022

This whole small business thing is hard. I get you! I’m living it with you.

We tend to feel there is a certain ‘way’ that we should be running our business, backed off the success you have seen someone else have. Surely what they are doing will work for me too.

The short...

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5 Key Steps to Reduce Marketing Overwhelm businesscoaching businessmarketing clarity corevalues smallbusiness values vision Apr 11, 2022

Just over 18 months ago ago I thought I was crushing it in business. I had my own marketing agency, a team of five, high six figure revenue and a bunch of clients.

Great you say - stop bragging about it!

Yes, but I want you to understand it was ALL bullsh**t. In truth, my clients were too...

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What's Your Vision Story? Apr 11, 2022

Your 'Vision Story' provides you and everyone who works with your business both direction and inspiration.

Your vision should encompass the Why, What and How of your business. If your vision story does not inspire you to keep going when the going gets tough, and it doesn't inspire others to...

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What is Your USP? businesscoaching businessmarketing clarity corevalues jobautomation marketing overwhelm Apr 11, 2022

We are talking your 'Unique Selling Point', or that one thing that makes your business better than the competition.

Your USP is why you're in business and what makes you different.

There are 2 questions you need to ask yourself:

Why should they buy?

Why should they buy from me?

Remember that...

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Demographics Are More Than Just Stats businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

When it comes to putting together an overview of just WHO it is that purchases your product/service we need to dive deep and create a REAL person in our minds, as this is exactly who your marketing message will be talking to.


Each marketing message we put out for a particular business offering...

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Let's Talk to Our Customer's Emotions businesscoaching businessmarketing clarity corevalues marketing values Apr 11, 2022

Once you have done your work in putting together a clear customer avatar for your 'ideal client', you can continue to build upon this by looking at the inner thoughts and feelings of this person.


Remember, people buy on emotion and back it up with logic later, so you will be talking directly to...

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Customer Pain Points & Challenges businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm Apr 11, 2022

When it comes to marketing your business it's not always about YOUR pain points and challenges. We have to also look deeper into what our CUSTOMERS are finding challenging and where their pain points are.


This will allow you to tailor your marketing message to talk directly to this pain point,...

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Let's Talk Core Values in Business businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

They are more than just words on paper!

When I talk about core values in your small business I am not referring to the vanilla words like 'integrity', 'family', and 'customer first'. These are wonderful starting points, but are not enough these days to really dive deep into what your business...

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We All Need a Good 'Ol Brain Dump! businesscoaching businessmarketing clarity corevalues marketing mission Apr 11, 2022

When it comes to our business, we never seem to have enough time to get to grips with exactly WHAT it is we actually do. We just keep creating a heap of products/services and try to put them out into the world, hoping that people will buy them.

Then we get upset when nobody does!

But is our offer...

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Look For The Gaps businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

When you are wanting to identify a kick-ass business offering, you need to identify the benefits of said offering and the type of people who would need it.

Next is to look at who else is out in your market offering similar products/services and identifying where you sit amongst them.

As part of...

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What is Your Business Offering & Who Needs It? businesscoaching businessmarketing clarity corevalues jobautomation marketing mission overwhelm smallbusiness values vision Apr 11, 2022

Let's get busy identifying what it is you do and exactly who it is that needs it.

Most people think this is the easy part, as they assume there is always someone who wants what you create.

Which may be the case, but the best way to grow your business and scale is to identify WHICH of the offers...

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