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You hear nearly every second day some person in your circle of friends/colleagues tell you 'anybody can do marketing, it's easy'.
This is usually someone who has never done it and probably has never even owned a small business before!
From the outside it DOES look easy. You pop a few Instagram...
Find yourself a tribe that actually 'gets' you and the journey you are on and takes the time to cheer you on in the good times and support you through the challenging ones
Having been in business for the past 14 years I have felt the ups and downs that enevitably come with trying to grow and...
Hands up if you’ve ever tried marketing your product or service to everyone? Did it work for you? Chances are the answer is no. It likely resulted in hundreds, if not thousands of dollars in marketing spend with no leads or new customers to show for it. This is because when you appeal to...
Your 'Vision Story' provides you and everyone who works with your business both direction aand inspiration. Your vision should encompass the Why, What and How of your business. If your vision story does not inspire you to keep going when the going gets tough, and...
If you’ve ever heard of a marketing funnel before, you’ve probably heard of the sales funnel. This relates to how to attract and convert customers into loyal users of your business. The marketing funnels that we are speaking of here focus on the funnels used for attracting customers...
When people see the words email marketing, it can sometimes be a bit scary and nerve-racking as it can be a complicated process, but it doesn’t have to be! Email marketing can be used in a positive and effective way for your company or brand and doesn’t have to be seen as useless,...
When looking to establish growth in your business, you must first look to find your 'Sweet Spot', being where you sit in the market.
As part of this process, you will need to address the following areas:
Unique Offering - What is your distinct value and what makes it stand out amongst your...
It’s crazy to think we nearly at the end of the FY22 financial year! Where has the time gone? And we can admit around this time it is sometimes easy to get into a slump and forget about all those goals we set for ourselves way back at the beginning of this financial year. Sticking to...
You need to stop and get off this merry-go-round of comparison, anxiety, confusion and overwhelm.
It is not possible for you to make everyone happy and this path will lead you to double guess every choice you make and ultimately into a world of hurt.
There is an online course or book for...
In small business sometimes we can get a little caught up in the day-to-day and forget that we started in this gig for a reason. Otherwise we would have a 9-5 job.
Can you remember what that was? What drove you to take this trek into the unknown by starting your own business and opening yourself...
Once we have taken the time to put together our customer avatar, and we know what solution our product or services provides to our customer's pain points, how do we let them know about it?
How are they getting their information?
In this day and age we can assume the majority of it is online...
This whole small business thing is hard. I get you! I’m living it with you.
But it doesn’t have to be lonely and it doesn’t have to be filled with constant overwhelm.
Have someone in your corner who gets what you are going through and can help you plan a way forward is the way...
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