Your Vision Story

businesscoaching businessmarketing clarity Apr 11, 2022

Your 'Vision Story' provides you and everyone who works with your business both direction aand inspiration.  Your vision should encompass the Why, What and How of your business.  If your vision story does not inspire you to keep going when the going gets tough, and it doesn't inspire others to want to join you, then go back and give it another try.

Here is a little exercise for you to do this week:

Describe, in the form of a story, what your ideal business looks like.  Write in the present tense, as if it is happening now.  Make it as visual and descriptive as possible, as if you were writing a movie scriipt.  Include the following elements in your story:

1.  Why does your business exist?

In his best-selling book 'Start with Why' Simon Sinek describes how most ordinary companies talk about what they do and how they do it, but extraordinarily successful companies make it clear up front WHY they do what they do.  Include the purpose behind your business, what you are trying to accomplish.

2.  Push your comfort zone?

When writing your vision story, do not worry if you do not know how you will accomplish it.  Once you establish what you want to accomplish, you will figure out how to get there.

3.  Make your story specific and concrete.

Describe in your narrative your business culture, the products and services you will be providing, you financial position and your own role in the company.

4.  Share your vision and use it as a guiding light.

Once you have written your inspiring Vision Story, share it with your stakeholders often.  Make sure your employees understand your business vision, and the role that they play in making it happen.

You will be surprised what clarity you can find from undertaking the above exercise.  It is so much easier to move your business forward if you have a vision to aim for, especially if that vision is attached to your WHY and serves your purpose.

If you want to find out more about how you can use your WHY to help grow your business, then make sure to check out Simon Sinek (either via his books or You Tube videos).   


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