IMPORTANCE OF PERSONAL BRANDING

Personal branding is often an important skill that gets ignored when you start your own business. Sometimes it’s because you may just forget about the Twitter account you opened last week, other times it because you keep putting off updating our resumes but most the time it can be because you’re too busy.

5 TIME MANAGEMENT TIPS FOR BEGINNERS

Over the course of my degree I thought I learnt what time management was. At one point, I was working over 30 hours in 2 jobs, had a 4-hour internship each week, was living out of home and was juggling a full-time uni schedule. All of this lead to what I thought was good time management.

HOW TO INTERPRET GOOGLE ANALYTICS

Google Analytics is a valuable tool for your website because it can monitor and keep track of the efficiency of your online campaigns. In the ever-changing world of online marketing, it's critical to understand your traffic in order to focus your budget and time efficiently. Google Analytics gives you reports with invaluable information about your most and least popular pages, marketing campaigns, calls to action, and much more.

EMAIL MARKETING & HOW TO DO IT

When people see the words email marketing, it can sometimes be a bit scary and nerve-racking as it can be a complicated process, but it doesn’t have to be! Email marketing can be used in a positive and effective way for your company or brand and doesn’t have to be seen as useless, because it does work, it all depends on how you approach it

HOW TO STICK TO YOUR GOALS

It’s crazy to think we are already in the second half of the year, where has the time gone?! And we can admit around this time it is sometimes easy to get into a slump and forget about all those goals we set for ourselves at the beginning of the year. Sticking to your goals can be hard and a struggle at times, but it doesn’t have to be!

CREATING AN INSTAFEED THAT IS #GOALS

As a business owner, you likely have some understanding on the importance of brand representation. Brand representation extends further than just your business logo, it is presented in you website, your emails, brochures, social media etc. To keep your brand coherent, you might have established a style guide, which likely includes specifics on colours, font, language and tone. Whilst this can easily be implemented in most marketing activities, it is sometimes overlooked when it comes to uploading content onto Instagram.